Prior to 1989, the land that now houses Rimrock was vacant. A chance encounter resulted in a prime location for a new outdoor adventure business in the small town of Fruita, Colorado. The first buildings to go up were the stables and the office and we have been growing ever since. In 1989, Rimrock started with just four 12’ rafts, a father, his two children and seven horses.
Before we started renting our equipment, siblings Travis and Shelly Baier offered guided raft trips down the Colorado River. Over the years we have expanded our boat barn to accommodate over 25 rafts, more than 15 inflatable kayaks, 10 stand-up paddle boards, as well as other river gear. We have expanded the staff to include several raft guides, wranglers and even an office assistant. Business continues to grow, creating new opportunities to offer quality outdoor experiences. This is all thanks to the wonderful people that have been employed over the years.