Meet Our Owners

Shelly Baier

Shelly Baier is a native Coloradan that received her bachelor’s degree in outdoor recreation from Western State. Shelly grew up on her parent’s ranch in Collbran and has been in love with the outdoors ever since. Her golden retrievers Cabella and Deso are naturals on the river and enjoy accompanying Shelly to the office each day

Travis Baier

Travis Baier grew up on a ranch and was lucky enough to experience the river at a young age. His early love of the river and desire to be a river guide empowered him, with some help from his father, to begin a rafting business. On his days off he enjoys spending time up at his cabin in the woods with his wife, daughters and miniature schnauzers Willie and Waylon.

Meet Our Raft Guides

Captain Steve Cook

Steve has lived in Colorado for 42 years and has apparently been rafting for 43 of those. He is the head boss in our boat barn and says there is, “no such thing as off season.” He can’t pick a favorite river stretch since he hasn’t done them all, but he loves being a guide and meeting new, exciting people.


Sonny Boren

Sonny is from Cortez, Colorado, and has grown up camping on the water. He loves fishing and being outdoors. He attended CMU for electrical line work before deciding to take a break in order to focus on his rafting adventures. His favorite thing about rafting is “just the whole vibe” of being on the water with the people.


Mason Thomas

Mason hails from Arizona before coming to Colorado to study business at Metro State in Denver. He made his way to the western slope where he enjoy playing with his dogs, mountain biking, and rafting. Mason enjoys working outdoors in the fresh desert air.


Sam Muhr

When Sam isn’t on the river she is out with her camera photographing happy couples and families. Sam enjoys taking her raft out on the river and riding her motorcycle with her husband, Kyle. She is a Fruita alum and plans to grow her family here.

Austin Roberts

Austin grew up in Louisville, Colorado. After high school, he pitched for Trinidad State Junior College where he threw 17 perfect games within his collegiate baseball career. Since then, Austin has earned a degree in Business Management from Colorado Mesa University and enjoys skiing, rafting, camping, climbing, and hiking in his free time.

Brian Adams

Brian is “The Family Man” with six kids who all eagerly await the return of rafting season during the winter months. Before he came to Rimrock, he was a member of the corporate automotive industry. Obviously, he enjoys the heavy lifting of the rafting business much more.

Jim Cook

Jim is Steve’s dad. He is the original “Captain Cook.” Besides being the “boss’s” boss, Jim also is a talented photographer. He has captured some of the most exciting moments from our river trips. One of his photographs was even featured in, Flipped Out for Grand Canyon, a book compiled of hundreds of river and scenic shots from within the Grand Canyon.

Gwendolyn Reed

Gwendolyn, a.k.a. Gwen, was born in Prescott, Arizona. Colorado has been her home for the past 20 years; 10 of which were spent in Telluride as a Ski Bum. She retired as a firefighter and paramedic to follow her passion as a boatwoman. If you are searching for a personal trainer, Gwen is your girl. Out of all the exciting jobs she has done, her favorite job is being a mother to her 5-year-old daughter, Sage.


Duncan grew up in Ventura, California. His childhood dream was to become a Cardiologist. After spending a week-long trip rafting Ladore Canyon one summer with his buddies, he decided that operating on hearts was not his passion anymore. He changed his degree to Geology at Colorado Mesa University and joined our team. While guiding for us, Duncan is also working on getting his certificate to become a yoga instructor.

Lindsay Ruick

When she is not at school teaching her 8th graders English, Lindsay spends her time raising ducklings at home on her farm, reading the writings of L Ron Hubbard, and guiding rivers. Her favorite stretch of the river is Ladore Canyon. (Her retirement plan is to live there as a hermit.) While in college, Lindsay worked as a barista and competed in the World Barista Competition in Seattle. An overnight trip with her guarantees that you will have the best river-coffee of your life.

Jake Chavez

Jake is a weightlifter, dubstep DJ, has over 15 tattoos, and claims his arms are his best feature.  But what most people don’t know about Jake is that he is one of the most compassionate people you will ever meet.  He currently attends NMSU and is studying to become a PE teacher.  He is dedicated to teaching healthy lifestyle habits to future generations and cherishes his family deeply.


Josh Wilson

Josh is a Grand Junction native who loves his two golden retrievers Cabella and Deso, and his wife Shelly. Josh is a history and geology buff. He is passionate about hitting the slopes and floating the river. Josh is an outdoor enthusiast and an avid mountain biker.


Dean O’Connor

Dean loves to golf, make people smile, and spend nights on the river. Dean grew up in the Grand Junction area before joining the Airforce. Now, at night he slings drinks and by day he navigates the river and golf course.